How to stay in touch with prospects this year
Read this issue to discover 10 actionable email marketing tips for beginners and seasoned professionals
If you haven’t already started an e-marketing campaign for your business, now is the time to start. If you are already using email marketing – here’s how can you improve it this year.
According to the Sandler Sales Institute, the number one reason for customer defection is “perceived indifference” on the part of the sales person or company. How can you possibly stay in touch with the hundreds or thousands of prospects and customers you have? Email provides a powerful and cost-effective method of communicating with any number of prospects and customers, reminding them of the benefits you provide them, keeping you front of mind, and calling them to action.
Don’t buy in to the pervasive myths that email marketing is either ineffective or damaging to your reputation. Professional email marketers send campaigns only to their permission-based list and provide relevant, anticipated, trusted content to their contacts. Don’t have a list? Start building it. Overwhelmed by the task of creating campaigns? Hire professionals to make it easy.
Experts know that email extends the footprint of your web site. You’ve already invested time and money into creating your web site – shouldn’t you remind people of it? Maria Veloso, in Web Copy That Sells , says that email is the tail that wags the Internet dog. The point she makes is that email is not merely a supporting element of Internet marketing – it can play the starring role as a primary sales tool:
Email can be used to direct what happens on your web site, not vice versa. In essence you can use email to “wag the web site” 1
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